Dazzle Days Plum Soju — price in Tamil Nadu
TASMAC catalogue nameDazzle Days Plum SojuEvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| 360 ml | ₹690 | ₹700 | ₹1,917/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Dazzle Days Plum Soju: 360 ml ₹690. எல்லா கடையிலும் ஒரே விலை.
Value check
One size only — ₹1,917 per litre. How it stacks up against the category:
Where it sits among Tamil Nadu's sojus
13 sojus in the live catalogue, ₹620–₹770 for the 360 ml.
Dazzle Days Plum SojuYou're hereBrewbulous Spirits Pvt Ltd
₹690₹1,917/L
Where you'll find it
Counted on a shelf in 3 of 38 districts at the last sweep, across 10 shops.
Ordered by bottles on shelves at the last count, deepest first — where it is easiest to find, not where it is cheapest. The MRP is identical in all 4,852 shops; only availability moves. Shop-level depth is in the app.
Dazzle Days Plum, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹690 goes
Split from the published rates — VAT at the second point of sale plus excise duty at the ordinary-grade floor. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 360 ml | Share |
|---|---|---|
| VAT collected at the counter | ₹476 | 69% |
| Excise duty at the distillery (floor) | ₹38 | 5% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹176 | 26% |
Who makes it
Brewbulous Spirits Pvt Ltd — importer, 7 products in the TASMAC catalogue, stocked at 36 shops at last count. Everything they make →
Ratings
Ratings are collected in the app — anonymous, one vote per device, revisable. We publish an average only once at least 1 people have rated.
Rate it in the appCommon questions
Is Dazzle Days Plum Soju the same price in every TASMAC shop?
Yes — by law. ₹690 (360 ml), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹700 for a 360 ml — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 74% — see the split above.