Pulse insights, MRP guides and data stories from every TASMAC shop in Tamil Nadu — written from the same sweeps that power the app.
220% VAT at the counter, excise at the still, and a third levy underneath. Split with the state's own published rates, the best-selling bottle in Tamil Nadu hands ₹4 of every ₹5 straight back to the state.
A record ₹12.3 crore Saturday, three days of nothing, and the shops 1 km over the district line selling double. The by-election closure, in bottles.
GuidesTen TASMAC shops sit inside real shopping malls. Which floor, which shop number, and what was on the shelf: Phoenix Velachery has the second-widest range in the state.
GuidesOoty lost 8 of its 20 shops in 2026; Kodaikanal lost none. Every open shop in the hill stations and the nearest to each lake and bus stand.
Data storiesThe government released 717 shop numbers and no addresses. Every number by district, with its address, and what the shelves say today.
Guides31 December and 1 January are not dry days: shops open 12 noon to 10 pm. Bar hours, police checks, and the New Year sales figures that have actually been reported.
GuidesOpen on Bhogi and Pongal day, shut on Thiruvalluvar Day: the 2027 dates, the January dry days, and what TASMAC reported selling at Pongal from 2019 to 2026.
GuidesTamil Nadu State Marketing Corporation Limited: set up in 1983, the state’s only liquor retailer since 2003. Who owns it, how many shops, TASMAC vs Bevco, and where the privatisation question stands.
GuidesDeepavali is Sunday 8 November and TASMAC is open, 12 noon to 10 pm. Three years of reported festival sales, and what our counts say a rush does to the shelf.
Data stories₹50,845 crore in 2025-26, about ₹139 crore a day — and our count of which districts and which days it comes from.
GuidesAs reported on 22 September: ₹10 over the MRP on every bottle from the first week of October, paid back with the empty. Not a price hike — MRP is unchanged — and why the law allows up to ₹20.
UpdatesLive in the store from 22 September after three weeks of open testing. 1,502 products at fixed MRP, 4,852 shops counted across all 38 districts, and what the app does that the site can’t.
GuidesThe 24×7 helpline that went live on 31 August, the grievance form that will not submit without a photograph, and the High Court ruling that lets you go straight to the police.
GuidesSame hours in all 38 districts, and they have not changed. Why FL3 bars run to midnight, why no TASMAC is open round the clock, and the twelve days in 2026 the shutters never went up.
Data stories199 Elite shops, 70 of them in Chennai, nine districts with none — and 102 of the 199 had nothing above ₹3,000 on the shelf. The deepest Elite shops in the state, by number.
GuidesAll 4,852 shop numbers from TASMAC's live list, by district — not a scanned PDF. Why the numbers don't follow districts, and how to look any shop up.
Pulse insightsTamil Nadu pours 69% brandy. Kanniyakumari pours 19% — and replaces it almost entirely with rum. All 38 districts mapped by what they actually drink.
Data stories228 identical bottles priced against Puducherry's official MRP list. Median gap 1.27×, beer runs to 2.95× — and 15 bottles are cheaper in Tamil Nadu.
GuidesFixed by law and identical in every shop. The real bands for brandy, whisky, rum, beer and wine — from the live 1,498-product catalogue, not a stale PDF.
GuidesHow the official portal works — 21+, OTP, pick any shop within 5–25 km, pay the MRP, collect the same day — with a link to book. No delivery, no third-party apps, and why to check stock first.
GuidesIs TASMAC open today? Is tomorrow a leave day? All twelve leave days this year, the next fixed one (Tuesday 26 January 2027), the four that repeat every year, and how election closures work.
Data storiesThe cheapest thing on the shelf is a ₹75 beer. The dearest is a cognac at ₹6,98,060 — nine thousand times more. Everything in between, measured.
Pulse insightsBrandy is 69% of every bottle sold statewide. Wine is 30% of the TASMAC catalogue and 0.3% of sales. 109 million bottles, 13 trading days, 3,956 shops.
Pulse insights1.84 crore bottles, ₹346 crore, five brands in a photo finish — and the month's five loudest days were three Sundays and the two eves of dry days.
GuidesThe Full often works out ₹50/L cheaper than the Quarter — but not always. When the small bottle genuinely wins, with real catalogue examples.
Data storiesChennai's beer league has had one winner every week on record — a lakh-plus bottles from the OMR's fridges, while the north pours brandy four in five.
Data storiesFolklore says Friday. Counted across 3,950+ shops, the week runs flat and Sunday erupts +36% — and only the eve of a dry day beats it.