Den-en-gold — price in Tamil Nadu
TASMAC catalogue nameDen-En-GoldEvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| 720 ml | ₹4,190 | ₹4,200 | ₹5,819/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Den-en-gold: 720 ml ₹4,190. எல்லா கடையிலும் ஒரே விலை.
Value check
One size only — ₹5,819 per litre. How it stacks up against the category:
Where it sits among Tamil Nadu's liquors
58 liquors in the live catalogue, ₹1,620–₹6,98,060 for the 720 ml.
Den-en-goldYou're hereM/s.sri Nandhitha Traders
₹4,190₹5,819/L
Where you'll find it
Counted on a shelf in 1 of 38 districts at the last sweep, across 11 shops.
Ordered by bottles on shelves at the last count, deepest first — where it is easiest to find, not where it is cheapest. The MRP is identical in all 4,852 shops; only availability moves. Shop-level depth is in the app.
Den-en-gold, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹4,190 goes
Split from the published rates — VAT at the second point of sale plus excise duty at the ordinary-grade floor. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 720 ml | Share |
|---|---|---|
| VAT collected at the counter | ₹2,889 | 69% |
| Excise duty at the distillery (floor) | ₹76 | 2% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹1,226 | 29% |
Who makes it
M/s.sri Nandhitha Traders — importer, 3 products in the TASMAC catalogue, stocked at 19 shops at last count. Everything they make →
Ratings
An average appears once 1 people have rated — anonymous, one vote per device.
Rate it in the appCommon questions
What is the Den-en-gold price in Chennai, Coimbatore or Madurai?
The same everywhere — ₹4,190 (720 ml). TASMAC's MRP is fixed statewide, so it does not change between Chennai, Coimbatore, Madurai, Trichy, Salem or any other district.
Is Den-en-gold the same price in every TASMAC shop?
Yes — by law. ₹4,190 (720 ml), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹4,200 for a 720 ml — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 71% — see the split above.
