Eichbaum Helles Lager Hell — price in Tamil Nadu
TASMAC catalogue nameEICHBAUM HELLES LAGER HELLEvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| 500 ml | ₹370 | ₹380 | ₹740/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Eichbaum Helles Lager Hell: 500 ml ₹370. எல்லா கடையிலும் ஒரே விலை.
Value check
One size only — ₹740 per litre. How it stacks up against the category:
Where it sits among Tamil Nadu's beers
200 beers in the live catalogue, ₹130–₹35,240 for the 500 ml.
Eichbaum Helles Lager HellYou're hereBarrels And Harvests Llp
₹370₹740/L
Where you'll find it
Counted on a shelf in 2 of 38 districts at the last sweep, across 17 shops.
Ordered by bottles on shelves at the last count, deepest first — where it is easiest to find, not where it is cheapest. The MRP is identical in all 4,852 shops; only availability moves. Shop-level depth is in the app.
Eichbaum Helles Lager, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹370 goes
Split from the published rates — VAT at the second point of sale plus excise duty. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 500 ml | Share |
|---|---|---|
| VAT collected at the counter | ₹268 | 72% |
| Excise duty at the brewery | ₹5 | 1% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹97 | 27% |
Who makes it
Barrels And Harvests Llp — importer, 2 products in the TASMAC catalogue, stocked at 22 shops at last count. Everything they make →
Ratings
An average appears once 1 people have rated — anonymous, one vote per device.
Rate it in the appCommon questions
Is Eichbaum Helles Lager Hell the same price in every TASMAC shop?
Yes — by law. ₹370 (500 ml), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹380 for a 500 ml — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 74% — see the split above.
