Jack Daniel's Old No 7 Brand Quality Tennessee Sour Mash Whiskey — price in Tamil Nadu
TASMAC catalogue nameJack Daniel's Old No 7 Brand Quality Tennessee Sour Mash WhiskeyEvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| 200 ml | ₹1,530 | ₹1,540 | ₹7,650/L |
| Half · 375 ml | ₹2,670 | ₹2,680 | ₹7,120/L |
| Full · 750 mlBest value | ₹5,160 | ₹5,170 | ₹6,880/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Jack Daniel's Old No 7 Brand Quality Tennessee Sour Mash Whiskey: 200 ml ₹1,530 · Half ₹2,670 · Full ₹5,160. எல்லா கடையிலும் ஒரே விலை.
Which size wins
TASMAC prices the sizes in lockstep, so the per-litre number is what separates them.
Where it sits among Tamil Nadu's whiskies
277 whiskies in the live catalogue, ₹370–₹69,140 for the Full.
Jameson Black Barrel Tripple Distilled Irish WhiskeyM/s. Mimco International (tuticorin)
₹5,000₹6,667/L
Jack Daniel's Old No 7 Brand Quality Tennessee Sour Mash WhiskeyYou're hereM/s. Brindco Enterprises Pvt Ltd
₹5,160₹6,880/L
Jack Daniel's Tennessee Apple Crisp And Delicious Original RecipeM/s. Brindco Enterprises Pvt Ltd
₹5,220₹6,960/L
Jack Daniel's Tennessee Fire Cinnamon Spice Original RecipeM/s. Brindco Enterprises Pvt Ltd
₹5,220₹6,960/L
Where you'll find it
Counted on a shelf in 5 of 38 districts at the last sweep, across 30 shops.
ChennaiCoimbatoreMaduraiTiruvallurSalem
Ordered by bottles on shelves at the last count, deepest first — where it is easiest to find, not where it is cheapest. The MRP is identical in all 4,852 shops; only availability moves. Shop-level depth is in the app.
Jack Daniel's Old, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹5,160 goes
Split from the published rates — VAT at the second point of sale plus excise duty at the ordinary-grade floor. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the Full | Share |
|---|---|---|
| VAT collected at the counter | ₹3,558 | 69% |
| Excise duty at the distillery (floor) | ₹79 | 2% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹1,524 | 29% |
Who makes it
M/s. Brindco Enterprises Pvt Ltd — importer, 105 products in the TASMAC catalogue, stocked at 67 shops at last count. Everything they make →
Ratings
An average appears once 1 people have rated — anonymous, one vote per device.
Rate it in the appCommon questions
Is Jack Daniel's Old No 7 Brand Quality Tennessee Sour Mash Whiskey the same price in every TASMAC shop?
Yes — by law. ₹1,530 (200 ml), ₹2,670 (Half), ₹5,160 (Full), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹1,540 for a 200 ml, ₹2,680 for a Half, ₹5,170 for a Full — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 70% — see the split above.






