Ser Bhum Honey Wheat Beer — price in Tamil Nadu
TASMAC catalogue nameSer Bhum Honey Wheat BeerEvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| 330 ml | ₹260 | ₹270 | ₹788/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Ser Bhum Honey Wheat Beer: 330 ml ₹260. எல்லா கடையிலும் ஒரே விலை.
Value check
One size only — ₹788 per litre. How it stacks up against the category:
Where it sits among Tamil Nadu's beers
200 beers in the live catalogue, ₹130–₹35,240 for the 330 ml.
Ser Bhum Honey Wheat BeerYou're hereM/s. Penguin Overseas
₹260₹788/L
Where you'll find it
Counted on a shelf in 3 of 38 districts at the last sweep, across 20 shops.
Ordered by bottles on shelves at the last count, deepest first — where it is easiest to find, not where it is cheapest. The MRP is identical in all 4,852 shops; only availability moves. Shop-level depth is in the app.
Ser Bhum Honey, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹260 goes
Split from the published rates — VAT at the second point of sale plus excise duty. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 330 ml | Share |
|---|---|---|
| VAT collected at the counter | ₹188 | 72% |
| Excise duty at the brewery | ₹3 | 1% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹69 | 27% |
Who makes it
M/s. Penguin Overseas — importer, 59 products in the TASMAC catalogue, stocked at 37 shops at last count. Everything they make →
Ratings
An average appears once 1 people have rated — anonymous, one vote per device.
Rate it in the appCommon questions
Is Ser Bhum Honey Wheat Beer the same price in every TASMAC shop?
Yes — by law. ₹260 (330 ml), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹270 for a 330 ml — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 74% — see the split above.
