Serenity Exclusive Whisky — price in Tamil Nadu
TASMAC catalogue nameSerenity Exclusive WhiskyEvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| 1 L | ₹370 | ₹380 | ₹370/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Serenity Exclusive Whisky: 1 L ₹370. எல்லா கடையிலும் ஒரே விலை.
Value check
One size only — ₹370 per litre. How it stacks up against the category:
Where it sits among Tamil Nadu's whiskies
279 whiskies in the live catalogue, ₹370–₹69,140 for the 1 L.
Something Special Specially Selected Blended Scotch WhiskyM/s. Pernard Ricard India Pvt. Ltd.
₹530₹2,944/L
Where you'll find it
No shop had it on the shelf at the last sweep — the price below is still the statewide MRP whenever it returns.
Serenity Exclusive Whisky, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹370 goes
Split from the published rates — VAT at the second point of sale plus excise duty at the ordinary-grade floor. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 1 L | Share |
|---|---|---|
| VAT collected at the counter | ₹255 | 69% |
| Excise duty at the distillery (floor) | ₹105 | 28% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹10 | 3% |
Who makes it
Enrica Enterprises Private Limited — distillery, 22 products in the TASMAC catalogue, stocked at 3,923 shops at last count. Everything they make →
Ratings
An average appears once 1 people have rated — anonymous, one vote per device.
Rate it in the appCommon questions
What is the Serenity Exclusive Whisky price in Chennai, Coimbatore or Madurai?
The same everywhere — ₹370 (1 L). TASMAC's MRP is fixed statewide, so it does not change between Chennai, Coimbatore, Madurai, Trichy, Salem or any other district.
Is Serenity Exclusive Whisky the same price in every TASMAC shop?
Yes — by law. ₹370 (1 L), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹380 for a 1 L — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 97% — see the split above.
