Serja Premium Lager Beer Can — price in Tamil Nadu
TASMAC catalogue nameSERJA PREMIUM LAGER BEER CANEvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| 500 ml | ₹280 | ₹290 | ₹560/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Serja Premium Lager Beer Can: 500 ml ₹280. எல்லா கடையிலும் ஒரே விலை.
Value check
One size only — ₹560 per litre. How it stacks up against the category:
Where it sits among Tamil Nadu's beers
200 beers in the live catalogue, ₹130–₹35,240 for the 500 ml.
Serja Premium Lager Beer CanYou're hereM/s. Svl Impex Pvt Ltd
₹280₹560/L
Where you'll find it
Counted on a shelf in 6 of 38 districts at the last sweep, across 10 shops.
CoimbatoreSivagangaiChennaiSalemTirunelveliChengalpattu
Ordered by bottles on shelves at the last count, deepest first — where it is easiest to find, not where it is cheapest. The MRP is identical in all 4,852 shops; only availability moves. Shop-level depth is in the app.
Serja Premium Lager, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹280 goes
Split from the published rates — VAT at the second point of sale plus excise duty. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 500 ml | Share |
|---|---|---|
| VAT collected at the counter | ₹203 | 72% |
| Excise duty at the brewery | ₹5 | 2% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹72 | 26% |
Who makes it
M/s. Svl Impex Pvt Ltd — importer, 14 products in the TASMAC catalogue, stocked at 25 shops at last count. Everything they make →
Ratings
An average appears once 1 people have rated — anonymous, one vote per device.
Rate it in the appCommon questions
Is Serja Premium Lager Beer Can the same price in every TASMAC shop?
Yes — by law. ₹280 (500 ml), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹290 for a 500 ml — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 74% — see the split above.
