Viva El Ron White Rum — price in Tamil Nadu
TASMAC catalogue nameViva El Ron White RumEvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| 700 ml | ₹2,030 | ₹2,040 | ₹2,900/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Viva El Ron White Rum: 700 ml ₹2,030. எல்லா கடையிலும் ஒரே விலை.
Value check
One size only — ₹2,900 per litre. How it stacks up against the category:
Where it sits among Tamil Nadu's rums
78 rums in the live catalogue, ₹370–₹7,460 for the 700 ml.
Viva El Ron White RumYou're hereM/s. Monika Alcobev Limited
₹2,030₹2,900/L
Where you'll find it
Counted on a shelf in 1 of 38 districts at the last sweep, across 1 shops.
Ordered by bottles on shelves at the last count, deepest first — where it is easiest to find, not where it is cheapest. The MRP is identical in all 4,852 shops; only availability moves. Shop-level depth is in the app.
Viva El Ron, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹2,030 goes
Split from the published rates — VAT at the second point of sale plus excise duty at the ordinary-grade floor. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 700 ml | Share |
|---|---|---|
| VAT collected at the counter | ₹1,400 | 69% |
| Excise duty at the distillery (floor) | ₹73 | 4% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹557 | 27% |
Who makes it
M/s. Monika Alcobev Limited — importer, 14 products in the TASMAC catalogue, stocked at 8 shops at last count. Everything they make →
Ratings
An average appears once 1 people have rated — anonymous, one vote per device.
Rate it in the appCommon questions
Is Viva El Ron White Rum the same price in every TASMAC shop?
Yes — by law. ₹2,030 (700 ml), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹2,040 for a 700 ml — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 73% — see the split above.
