Viva El Ron White Rum — price in Tamil Nadu
TASMAC catalogue nameViva El Ron White RumEvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| 700 ml | ₹2,030 | ₹2,040 | ₹2,900/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Viva El Ron White Rum: 700 ml ₹2,030. எல்லா கடையிலும் ஒரே விலை.
Value check
One size only — ₹2,900 per litre. How it stacks up against the category:
Where it sits among Tamil Nadu's rums
78 rums in the live catalogue, ₹370–₹7,460 for the 700 ml.
Viva El Ron White RumYou're hereM/s. Monika Alcobev Limited
₹2,030₹2,900/L
Where you'll find it
Counted on a shelf in 1 of 38 districts at the last sweep, across 1 shops.
Ordered by bottles on shelves at the last count, deepest first — where it is easiest to find, not where it is cheapest. The MRP is identical in all 4,852 shops; only availability moves. Shop-level depth is in the app.
Viva El Ron, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹2,030 goes
Split from the published rates — VAT at the second point of sale plus excise duty at the ordinary-grade floor. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 700 ml | Share |
|---|---|---|
| VAT collected at the counter | ₹1,400 | 69% |
| Excise duty at the distillery (floor) | ₹73 | 4% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹557 | 27% |
Who makes it
M/s. Monika Alcobev Limited — importer, 14 products in the TASMAC catalogue, stocked at 9 shops at last count. Everything they make →
Ratings
An average appears once 1 people have rated — anonymous, one vote per device.
Rate it in the appCommon questions
What is the Viva El Ron White Rum price in Chennai, Coimbatore or Madurai?
The same everywhere — ₹2,030 (700 ml). TASMAC's MRP is fixed statewide, so it does not change between Chennai, Coimbatore, Madurai, Trichy, Salem or any other district.
Is Viva El Ron White Rum the same price in every TASMAC shop?
Yes — by law. ₹2,030 (700 ml), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹2,040 for a 700 ml — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 73% — see the split above.
