Beerlao Lager Beer — price in Tamil Nadu
TASMAC catalogue nameBeerlao Lager BeerEvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| 330 ml | ₹310 | ₹320 | ₹939/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Beerlao Lager Beer: 330 ml ₹310. எல்லா கடையிலும் ஒரே விலை.
Value check
One size only — ₹939 per litre. How it stacks up against the category:
Where it sits among Tamil Nadu's beers
200 beers in the live catalogue, ₹130–₹35,240 for the 330 ml.
Beerlao Lager BeerYou're hereBrewbulous Spirits Pvt Ltd
₹310₹939/L
Where you'll find it
Counted on a shelf in 6 of 38 districts at the last sweep, across 27 shops.
ChennaiChengalpattuErodeSalemNamakkalTiruppur
Ordered by bottles on shelves at the last count, deepest first — where it is easiest to find, not where it is cheapest. The MRP is identical in all 4,852 shops; only availability moves. Shop-level depth is in the app.
Beerlao Lager Beer, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹310 goes
Split from the published rates — VAT at the second point of sale plus excise duty. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 330 ml | Share |
|---|---|---|
| VAT collected at the counter | ₹224 | 72% |
| Excise duty at the brewery | ₹3 | 1% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹82 | 27% |
Who makes it
Brewbulous Spirits Pvt Ltd — importer, 7 products in the TASMAC catalogue, stocked at 36 shops at last count. Everything they make →
Ratings
An average appears once 1 people have rated — anonymous, one vote per device.
Rate it in the appCommon questions
Is Beerlao Lager Beer the same price in every TASMAC shop?
Yes — by law. ₹310 (330 ml), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹320 for a 330 ml — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 73% — see the split above.
