Carlsberg Elephant Supreme Premium Beer — price in Tamil Nadu
TASMAC catalogue nameCARLSBERG ELEPHANT SUPREME PREMIUM BEEREvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| 325 ml | ₹90 | ₹100 | ₹277/L |
| 650 mlBest value | ₹170 | ₹180 | ₹262/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Carlsberg Elephant Supreme Premium Beer: 325 ml ₹90 · 650 ml ₹170. எல்லா கடையிலும் ஒரே விலை.
Which size wins
TASMAC prices the sizes in lockstep, so the per-litre number is what separates them.
Where it sits among Tamil Nadu's beers
203 beers in the live catalogue, ₹100–₹35,240 for the 650 ml.
Carlsberg Elephant Supreme Premium BeerYou're hereAccord Distillers & Brewers Pvt.ltd (a.m Brew)
₹170₹262/L
Where you'll find it
No shop had it on the shelf at the last sweep — the price below is still the statewide MRP whenever it returns.
Carlsberg Elephant Supreme, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹170 goes
Split from the published rates — VAT at the second point of sale plus excise duty. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 650 ml | Share |
|---|---|---|
| VAT collected at the counter | ₹123 | 72% |
| Excise duty at the brewery | ₹7 | 4% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹40 | 24% |
Who makes it
Accord Distillers & Brewers Pvt.ltd (a.m Brew) — brewery, 11 products in the TASMAC catalogue, stocked at 42 shops at last count. Everything they make →
Ratings
An average appears once 1 people have rated — anonymous, one vote per device.
Rate it in the appCommon questions
What is the Carlsberg Elephant Supreme Premium Beer price in Chennai, Coimbatore or Madurai?
The same everywhere — ₹90 (325 ml), ₹170 (650 ml). TASMAC's MRP is fixed statewide, so it does not change between Chennai, Coimbatore, Madurai, Trichy, Salem or any other district.
Is Carlsberg Elephant Supreme Premium Beer the same price in every TASMAC shop?
Yes — by law. ₹90 (325 ml), ₹170 (650 ml), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹100 for a 325 ml, ₹180 for a 650 ml — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 76% — see the split above.
