Carlsberg Elephant Supreme Premium Beer — price in Tamil Nadu
TASMAC catalogue nameCARLSBERG ELEPHANT SUPREME PREMIUM BEEREvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| 325 ml | ₹90 | ₹100 | ₹277/L |
| 650 mlBest value | ₹170 | ₹180 | ₹262/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Carlsberg Elephant Supreme Premium Beer: 325 ml ₹90 · 650 ml ₹170. எல்லா கடையிலும் ஒரே விலை.
Which size wins
TASMAC prices the sizes in lockstep, so the per-litre number is what separates them.
Where it sits among Tamil Nadu's beers
200 beers in the live catalogue, ₹130–₹35,240 for the 650 ml.
Carlsberg Elephant Supreme Premium BeerYou're hereAccord Distillers & Brewers Pvt.ltd (a.m Brew)
₹170₹262/L
Where you'll find it
No shop had it on the shelf at the last sweep — the price below is still the statewide MRP whenever it returns.
Carlsberg Elephant Supreme, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹170 goes
Split from the published rates — VAT at the second point of sale plus excise duty. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 650 ml | Share |
|---|---|---|
| VAT collected at the counter | ₹123 | 72% |
| Excise duty at the brewery | ₹7 | 4% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹40 | 24% |
Who makes it
Accord Distillers & Brewers Pvt.ltd (a.m Brew) — brewery, 10 products in the TASMAC catalogue, stocked at 110 shops at last count. Everything they make →
Ratings
An average appears once 1 people have rated — anonymous, one vote per device.
Rate it in the appCommon questions
Is Carlsberg Elephant Supreme Premium Beer the same price in every TASMAC shop?
Yes — by law. ₹90 (325 ml), ₹170 (650 ml), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹100 for a 325 ml, ₹180 for a 650 ml — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 76% — see the split above.
