Chennai King No.1 Super Strong Beer — price in Tamil Nadu
TASMAC catalogue nameCHENNAI KING No.1 SUPER STRONG BEEREvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| 650 ml | ₹180 | ₹190 | ₹277/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Chennai King No.1 Super Strong Beer: 650 ml ₹180. எல்லா கடையிலும் ஒரே விலை.
Value check
One size only — ₹277 per litre. How it stacks up against the category:
Where it sits among Tamil Nadu's beers
203 beers in the live catalogue, ₹100–₹35,240 for the 650 ml.
Chennai King No.1 Super Strong BeerYou're hereAccord Distillers & Brewers Pvt.ltd (a.m Brew)
₹180₹277/L
Where you'll find it
Counted on a shelf in 18 of 38 districts at the last sweep, across 42 shops.
SalemChennaiCoimbatoreErodeTiruppurThiruvarurRanipetPudukkottaiTheniDharmapuriTiruvallurNilgirisand 6 more
Ordered by bottles on shelves at the last count, deepest first — where it is easiest to find, not where it is cheapest. The MRP is identical in all 4,852 shops; only availability moves. Shop-level depth is in the app.
Chennai King No.1, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹180 goes
Split from the published rates — VAT at the second point of sale plus excise duty. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 650 ml | Share |
|---|---|---|
| VAT collected at the counter | ₹130 | 72% |
| Excise duty at the brewery | ₹7 | 4% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹43 | 24% |
Who makes it
Accord Distillers & Brewers Pvt.ltd (a.m Brew) — brewery, 11 products in the TASMAC catalogue, stocked at 42 shops at last count. Everything they make →
Ratings
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Rate it in the appCommon questions
What is the Chennai King No.1 Super Strong Beer price in Chennai, Coimbatore or Madurai?
The same everywhere — ₹180 (650 ml). TASMAC's MRP is fixed statewide, so it does not change between Chennai, Coimbatore, Madurai, Trichy, Salem or any other district.
Is Chennai King No.1 Super Strong Beer the same price in every TASMAC shop?
Yes — by law. ₹180 (650 ml), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹190 for a 650 ml — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 76% — see the split above.
