Chennai King No.1 Super Strong Beer — price in Tamil Nadu
TASMAC catalogue nameCHENNAI KING No.1 SUPER STRONG BEEREvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| 650 ml | ₹180 | ₹190 | ₹277/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Chennai King No.1 Super Strong Beer: 650 ml ₹180. எல்லா கடையிலும் ஒரே விலை.
Value check
One size only — ₹277 per litre. How it stacks up against the category:
Where it sits among Tamil Nadu's beers
200 beers in the live catalogue, ₹130–₹35,240 for the 650 ml.
Chennai King No.1 Super Strong BeerYou're hereAccord Distillers & Brewers Pvt.ltd (a.m Brew)
₹180₹277/L
Where you'll find it
Counted on a shelf in 21 of 38 districts at the last sweep, across 110 shops.
ErodeTiruppurChennaiSalemCoimbatoreThiruvarurChengalpattuVirudhunagarKanniyakumariTiruvallurTheniRanipetand 9 more
Ordered by bottles on shelves at the last count, deepest first — where it is easiest to find, not where it is cheapest. The MRP is identical in all 4,852 shops; only availability moves. Shop-level depth is in the app.
Chennai King No.1, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹180 goes
Split from the published rates — VAT at the second point of sale plus excise duty. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 650 ml | Share |
|---|---|---|
| VAT collected at the counter | ₹130 | 72% |
| Excise duty at the brewery | ₹7 | 4% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹43 | 24% |
Who makes it
Accord Distillers & Brewers Pvt.ltd (a.m Brew) — brewery, 10 products in the TASMAC catalogue, stocked at 110 shops at last count. Everything they make →
Ratings
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Rate it in the appCommon questions
Is Chennai King No.1 Super Strong Beer the same price in every TASMAC shop?
Yes — by law. ₹180 (650 ml), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹190 for a 650 ml — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 76% — see the split above.
