John Regal (12) Cherry Brandy — price in Tamil Nadu
TASMAC catalogue nameJOHN REGAL (12) CHERRY BRANDYEvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| 1 L | ₹3,030 | ₹3,040 | ₹3,030/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — John Regal (12) Cherry Brandy: 1 L ₹3,030. எல்லா கடையிலும் ஒரே விலை.
Value check
One size only — ₹3,030 per litre. How it stacks up against the category:
Where it sits among Tamil Nadu's brandies
235 brandies in the live catalogue, ₹170–₹39,180 for the 1 L.
Where you'll find it
Counted on a shelf in 9 of 38 districts at the last sweep, across 21 shops.
ChennaiThiruchirappalliChengalpattuCoimbatoreMaduraiErodeTiruvannamalaiKrishnagiriSalem
Ordered by bottles on shelves at the last count, deepest first — where it is easiest to find, not where it is cheapest. The MRP is identical in all 4,852 shops; only availability moves. Shop-level depth is in the app.
John Regal (12), live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹3,030 goes
Split from the published rates — VAT at the second point of sale plus excise duty at the ordinary-grade floor. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 1 L | Share |
|---|---|---|
| VAT collected at the counter | ₹2,089 | 69% |
| Excise duty at the distillery (floor) | ₹105 | 3% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹836 | 28% |
Who makes it
M/s. Highland Food And Beverages — importer, 21 products in the TASMAC catalogue, stocked at 57 shops at last count. Everything they make →
Ratings
An average appears once 1 people have rated — anonymous, one vote per device.
Rate it in the appCommon questions
Is John Regal (12) Cherry Brandy the same price in every TASMAC shop?
Yes — by law. ₹3,030 (1 L), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹3,040 for a 1 L — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 72% — see the split above.
