Lotte Chum Churum Soju Wine — price in Tamil Nadu
TASMAC catalogue nameLotte Chum Churum Soju WineEvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| 360 ml | ₹700 | ₹710 | ₹1,944/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Lotte Chum Churum Soju Wine: 360 ml ₹700. எல்லா கடையிலும் ஒரே விலை.
Value check
One size only — ₹1,944 per litre. How it stacks up against the category:
Where it sits among Tamil Nadu's sojus
13 sojus in the live catalogue, ₹620–₹770 for the 360 ml.
Lotte Chum Churum Soju WineYou're hereM/s. Klassic Business Advisory Pvt. Ltd.
₹700₹1,944/L
Where you'll find it
Counted on a shelf in 8 of 38 districts at the last sweep, across 26 shops.
ChennaiCoimbatoreChengalpattuTiruppurSalemPudukkottaiNilgirisTirunelveli
Ordered by bottles on shelves at the last count, deepest first — where it is easiest to find, not where it is cheapest. The MRP is identical in all 4,852 shops; only availability moves. Shop-level depth is in the app.
Lotte Chum Churum, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹700 goes
Split from the published rates — VAT at the second point of sale plus excise duty at the ordinary-grade floor. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 360 ml | Share |
|---|---|---|
| VAT collected at the counter | ₹483 | 69% |
| Excise duty at the distillery (floor) | ₹38 | 5% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹180 | 26% |
Who makes it
M/s. Klassic Business Advisory Pvt. Ltd. — importer, 17 products in the TASMAC catalogue, stocked at 59 shops at last count. Everything they make →
Ratings
Ratings are collected in the app — anonymous, one vote per device, revisable. We publish an average only once at least 1 people have rated.
Rate it in the appCommon questions
What is the Lotte Chum Churum Soju Wine price in Chennai, Coimbatore or Madurai?
The same everywhere — ₹700 (360 ml). TASMAC's MRP is fixed statewide, so it does not change between Chennai, Coimbatore, Madurai, Trichy, Salem or any other district.
Is Lotte Chum Churum Soju Wine the same price in every TASMAC shop?
Yes — by law. ₹700 (360 ml), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹710 for a 360 ml — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 74% — see the split above.
