TASMAC revenue 2026: per year, per day and district by district
TASMAC earned the Tamil Nadu government ₹50,845 crore in 2025-26, the first year it has crossed ₹50,000 crore. That is the official number, from the state's own policy note. No official document says where in the state that money is spent, or on which days. We count the shelves of about 3,945 shops every day, so this page shows that too.
TASMAC revenue per year
Each year the Home, Prohibition and Excise Department puts one figure in its policy note: the excise duty and VAT the state collected on liquor. That figure is what newspapers call TASMAC's revenue. Five years of it:
| Year | Revenue | VAT | Excise duty |
|---|---|---|---|
| 2021-22 | ₹36,050.65 cr | — | ₹8,236.60 cr |
| 2022-23 | ₹44,121.13 cr | — | ₹10,422.47 cr |
| 2023-24 | ₹45,855.67 cr | ₹35,081.39 cr | ₹10,774.28 cr |
| 2024-25 | ₹48,344 cr | ₹37,323.57 cr | ₹11,020.43 cr |
| 2025-26 | ₹50,845 cr | ₹39,010 cr | ₹11,836 cr |
That is growth of 41% in four years, and about 5% in the last one. Two figures have moved by a few crore between documents: 2022-23 was first given to the Assembly as ₹44,098.56 crore, and the 2026-27 policy note puts 2024-25 at ₹48,381 crore where the Assembly was told ₹48,344 crore. The table uses the later figure for 2022-23 and, for 2024-25, the one published with a VAT and excise split. A dash means we found no published split.
The 2026-27 note, reported on 1 September 2026, adds two things. The 2025-26 revenue is nearly 26% of the state's own tax revenue. And the first four months of 2026-27, April to July, brought in ₹17,855 crore, with the department expecting about 5.3% growth for the year. Our multiplication, not a published target: 5.3% on ₹50,845 crore is about ₹53,540 crore.
Revenue here means tax. The ₹50,845 crore is not what customers paid at the counter; it is what reached the treasury, ₹39,010 crore of VAT and ₹11,836 crore of excise duty. How those two levies sit inside the price of one bottle is worked through in ₹115 of your ₹140 quarter is tax.
TASMAC revenue per day and per month
The state does not publish a daily figure. These are simple division:
| Period | Official revenue | Per month | Per day |
|---|---|---|---|
| 2025-26, full year | ₹50,845 cr | ₹4,237 cr | ₹139.3 cr |
| April to July 2026 | ₹17,855 cr | ₹4,464 cr | ₹146.4 cr |
The full year is divided by 12 and by 365; April to July by 4 and by its 122 days.
What we count: September 2026
That is an estimated ₹139.7 crore and 83 lakh bottles a day, across about 3,945 shops in all 38 districts. September had 30 trading days and no statewide dry day. The middle day of the month, the median, was ₹136.8 crore.
It measures a different thing from the official figure: ours is the printed price of bottles leaving shelves, the state's is the tax inside that price. That the two land near the same ₹139 crore a day is a coincidence, and it shows our count runs low. Read our figure as a floor, counted from shelf stock and always an estimate. What it is good for is the proportions between days and between districts.
TASMAC sales by day of the week
Monday to Saturday average ₹133.4 crore. Sunday averages ₹180.5 crore, 35% more, and every Sunday of the month beat every other day in it. Friday is the quietest. More in Sunday is Tamil Nadu's big night.
The biggest days sit next to dry days
All estimates, mid-August to 1 October 2026. The eve of Gandhi Jayanti was a Thursday and came in 57% above the September Thursday average of ₹131.2 crore. A dry day does not remove the sale; it moves it to the day before or after. The dates are on the dry days list.
TASMAC sales district wise
No official source publishes this. By our count for September 2026, at MRP, all figures estimates:
| # | District | September 2026 | Per day | Share |
|---|---|---|---|---|
| 1 | Chennai | ₹540.8 cr | ₹18.03 cr | 12.9% |
| 2 | Coimbatore | ₹257.1 cr | ₹8.57 cr | 6.1% |
| 3 | Chengalpattu | ₹212.6 cr | ₹7.09 cr | 5.1% |
| 4 | Tiruvallur | ₹211.1 cr | ₹7.04 cr | 5.0% |
| 5 | Salem | ₹202.4 cr | ₹6.75 cr | 4.8% |
| 6 | Tiruppur | ₹170.9 cr | ₹5.70 cr | 4.1% |
| 7 | Tiruvannamalai | ₹147.5 cr | ₹4.92 cr | 3.5% |
| 8 | Thanjavur | ₹146.4 cr | ₹4.88 cr | 3.5% |
| 9 | Erode | ₹129.7 cr | ₹4.32 cr | 3.1% |
| 10 | Tiruchirappalli | ₹126.0 cr | ₹4.20 cr | 3.0% |
| 11 | Namakkal | ₹122.8 cr | ₹4.09 cr | 2.9% |
| 12 | Cuddalore | ₹110.6 cr | ₹3.69 cr | 2.6% |
| 13 | Madurai | ₹109.2 cr | ₹3.64 cr | 2.6% |
| 14 | Krishnagiri | ₹108.3 cr | ₹3.61 cr | 2.6% |
| 15 | Dindigul | ₹103.5 cr | ₹3.45 cr | 2.5% |
| 16 | Kancheepuram | ₹97.3 cr | ₹3.24 cr | 2.3% |
| 17 | Thoothukudi | ₹86.7 cr | ₹2.89 cr | 2.1% |
| 18 | Kanniyakumari | ₹86.6 cr | ₹2.89 cr | 2.1% |
| 19 | Virudhunagar | ₹86.3 cr | ₹2.88 cr | 2.1% |
| 20 | Pudukkottai | ₹81.2 cr | ₹2.71 cr | 1.9% |
| 21 | Thiruvarur | ₹73.8 cr | ₹2.46 cr | 1.8% |
| 22 | Tirunelveli | ₹73.7 cr | ₹2.46 cr | 1.8% |
| 23 | Viluppuram | ₹73.5 cr | ₹2.45 cr | 1.8% |
| 24 | Kallakurichi | ₹72.1 cr | ₹2.40 cr | 1.7% |
| 25 | Dharmapuri | ₹72.0 cr | ₹2.40 cr | 1.7% |
| 26 | Vellore | ₹69.7 cr | ₹2.32 cr | 1.7% |
| 27 | Ramanathapuram | ₹68.8 cr | ₹2.29 cr | 1.6% |
| 28 | Ranipet | ₹65.8 cr | ₹2.19 cr | 1.6% |
| 29 | Sivagangai | ₹64.1 cr | ₹2.14 cr | 1.5% |
| 30 | Karur | ₹63.2 cr | ₹2.11 cr | 1.5% |
| 31 | Tenkasi | ₹52.9 cr | ₹1.76 cr | 1.3% |
| 32 | Mayiladuthurai | ₹51.8 cr | ₹1.73 cr | 1.2% |
| 33 | Theni | ₹50.4 cr | ₹1.68 cr | 1.2% |
| 34 | Ariyalur | ₹46.6 cr | ₹1.55 cr | 1.1% |
| 35 | Thirupathur | ₹45.8 cr | ₹1.53 cr | 1.1% |
| 36 | Nilgiris | ₹44.5 cr | ₹1.48 cr | 1.1% |
| 37 | Nagapattinam | ₹33.1 cr | ₹1.10 cr | 0.8% |
| 38 | Perambalur | ₹32.7 cr | ₹1.09 cr | 0.8% |
| Tamil Nadu | ₹4,192 cr | ₹139.7 cr | 100% |
Chennai district alone is 12.9% of the state, and the top five districts are 34%. Add Chengalpattu, Tiruvallur and Kancheepuram to Chennai and the metro's four districts come to about ₹1,062 crore, a quarter of the state. Per shop the order changes: Kancheepuram's counted shops average an estimated ₹6.8 lakh a day each and Chengalpattu's ₹6.2 lakh, ahead of Chennai's ₹5.9 lakh, while Madurai's average ₹2.1 lakh. The shops themselves are listed by district in the shop number list.
What fills those bottles: brandy was 69.2% of bottles in September, beer 13.3%, rum 12% and vodka 4.6%, as in what Tamil Nadu actually drinks. The split is not even across the map. In Kanniyakumari rum was 65.2% of bottles, the subject of the rum belt.
Questions people ask
What is TASMAC's revenue per year?
₹50,845 crore in 2025-26, the latest full year, made up of ₹39,010 crore in VAT and ₹11,836 crore in excise duty. It was ₹48,344 crore in 2024-25 and ₹45,855.67 crore in 2023-24. The figures are from the Home, Prohibition and Excise Department's policy notes.
What is TASMAC's revenue per day?
About ₹139 crore a day, which is the 2025-26 figure of ₹50,845 crore divided by 365. April to July 2026 ran higher, at about ₹146 crore a day. By our own count of bottles leaving shelves, the state bought an estimated ₹140 crore of liquor at MRP on an average September 2026 day, and ₹180 crore on an average Sunday.
What is TASMAC's revenue per month?
About ₹4,237 crore a month on the 2025-26 figure (₹50,845 crore divided by 12). In the first four months of 2026-27 the state reported ₹17,855 crore, which is about ₹4,464 crore a month.
What percentage of Tamil Nadu's revenue comes from TASMAC?
Nearly 26% of the state's own tax revenue in 2025-26, according to the 2026-27 policy note as reported on 1 September 2026. That is a share of the taxes the state raises itself, not of its whole budget.
Which district has the highest TASMAC sales?
Chennai. By our count it bought an estimated ₹540.8 crore of liquor at MRP in September 2026, 12.9% of the state total. Coimbatore (₹257.1 crore), Chengalpattu (₹212.6 crore), Tiruvallur (₹211.1 crore) and Salem (₹202.4 crore) follow.
What is the highest TASMAC sale in a single day?
In our count, which starts in mid-August 2026, the two biggest days are Sunday 16 August (an estimated ₹206.1 crore, the day after the Independence Day closure) and Thursday 1 October (₹205.5 crore, the eve of Gandhi Jayanti). Both sit next to a dry day.
Sources and method
Official figures: the 2026-27 policy note of the Home, Prohibition and Excise Department, as reported by DT Next, News Today and The Hindu BusinessLine on 1 September 2026 (2025-26 revenue and its split, the 26% share, April to July 2026, expected growth); the Excise Minister's statement to the Assembly on 22 April 2025, reported by PTI (VAT and excise for 2023-24 and 2024-25, excise for 2021-22 and 2022-23); the 2024-25 policy note as summarised in June 2024 (₹45,855.67 crore, and ₹44,121.13 crore for 2022-23); the Minister's Assembly statement reported by ETV Bharat on 13 November 2023 (₹36,050.65 crore for 2021-22, and the earlier ₹44,098.56 crore). Per-day and per-month figures are our division.
Our figures are counted from shelf stock across about 3,945 shops and valued at the printed MRP on the price list. They cover complete trading days and are estimates throughout; shops we do not count, and bars, are not in them. On 29 July 2026 DT Next reported, citing excise department sources, that the government had decided to hand retail shops in corporations and municipalities to licensed private operators, with the amendments still to be tabled in the Assembly. The background is in what TASMAC is and how it works. This page describes the system as it ran up to 1 October 2026. What is on a shelf tonight is on the stock page and in the app.
₹50,845 crore a year on paper. On the ground it is a Sunday that outsells a Friday by nearly half, a metro that accounts for a quarter of the spend, and two record days that each sat beside a closed one.