1848 Premium XO Brandy — price in Tamil Nadu
TASMAC catalogue name1848 PREMIUM XO BRANDYEvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| Quarter · 180 ml | ₹250 | ₹260 | ₹1,389/L |
| Half · 375 ml | ₹500 | ₹510 | ₹1,333/L |
| Full · 750 ml | ₹1,000 | ₹1,010 | ₹1,333/L |
| 1 LBest value | ₹1,330 | ₹1,340 | ₹1,330/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — 1848 Premium XO Brandy: Quarter ₹250 · Half ₹500 · Full ₹1,000 · 1 L ₹1,330. எல்லா கடையிலும் ஒரே விலை.
Which size wins
TASMAC prices every product at exact multiples of its Quarter, so the per-litre winner is decided by the glass, not the tag.
Where it sits among Tamil Nadu's brandies
235 brandies in the live catalogue, ₹170–₹39,180 for the 1 L.
1848 Premium XO BrandyYou're hereKals Beverages Private Limited
₹1,330₹1,330/L
Where you'll find it
Counted on a shelf in 38 of 38 districts at the last sweep, across 1,974 shops.
ChennaiThanjavurTiruvallurThoothukudiNamakkalTiruvannamalaiChengalpattuKarurTiruppurSivagangaiKancheepuramErodeand 26 more
Ordered by bottles on shelves at the last count, deepest first — where it is easiest to find, not where it is cheapest. The MRP is identical in all 4,852 shops; only availability moves. Shop-level depth is in the app.
1848 Premium XO, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹1,330 goes
Split from the published rates — VAT at the second point of sale plus excise duty at the ordinary-grade floor. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 1 L | Share |
|---|---|---|
| VAT collected at the counter | ₹917 | 69% |
| Excise duty at the distillery (floor) | ₹105 | 8% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹308 | 23% |
Who makes it
Kals Beverages Private Limited — distillery, 11 products in the TASMAC catalogue, stocked at 3,792 shops at last count. Everything they make →
Ratings
Ratings are collected in the app — anonymous, one vote per device, revisable. We publish an average only once at least 1 people have rated.
Rate it in the appCommon questions
Is 1848 Premium XO Brandy the same price in every TASMAC shop?
Yes — by law. ₹250 (Quarter), ₹500 (Half), ₹1,000 (Full), ₹1,330 (1 L), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹260 for a Quarter, ₹510 for a Half, ₹1,010 for a Full, ₹1,340 for a 1 L — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 77% — see the split above.
