Black Magic Superior Brandy — price in Tamil Nadu
TASMAC catalogue nameBLACK MAGIC SUPERIOR BRANDYEvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| Quarter · 180 ml | ₹170 | ₹180 | ₹944/L |
| Half · 375 ml | ₹340 | ₹350 | ₹907/L |
| Full · 750 mlBest value | ₹680 | ₹690 | ₹907/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Black Magic Superior Brandy: Quarter ₹170 · Half ₹340 · Full ₹680. எல்லா கடையிலும் ஒரே விலை.
Which size wins
TASMAC prices every product at exact multiples of its Quarter, so the per-litre winner is decided by the glass, not the tag — four Quarters is 720 ml, a Full is 750.
Where it sits among Tamil Nadu's brandies
239 brandies in the live catalogue, ₹170–₹39,180 for the Full.
Where you'll find it
Counted on a shelf in 38 of 38 districts at the last sweep, across 1,391 shops.
TiruppurDindigulKrishnagiriSalemThiruchirappalliVirudhunagarTiruvallurThanjavurErodeChennaiPudukkottaiNamakkaland 26 more
Ordered by bottles on shelves at the last count, deepest first — where it is easiest to find, not where it is cheapest. The MRP is identical in all 4,852 shops; only availability moves. Shop-level depth is in the app.
Black Magic Superior, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹680 goes
Split from the published rates — VAT at the second point of sale plus excise duty at the ordinary-grade floor. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the Full | Share |
|---|---|---|
| VAT collected at the counter | ₹469 | 69% |
| Excise duty at the distillery (floor) | ₹79 | 12% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹132 | 19% |
Who makes it
Kals Beverages Private Limited — distillery, 11 products in the TASMAC catalogue, stocked at 3,869 shops at last count. Everything they make →
Ratings
Ratings are collected in the app — anonymous, one vote per device, revisable. We publish an average only once at least 1 people have rated.
Rate it in the appCommon questions
What is the Black Magic Superior Brandy price in Chennai, Coimbatore or Madurai?
The same everywhere — ₹170 (Quarter), ₹340 (Half), ₹680 (Full). TASMAC's MRP is fixed statewide, so it does not change between Chennai, Coimbatore, Madurai, Trichy, Salem or any other district.
Is Black Magic Superior Brandy the same price in every TASMAC shop?
Yes — by law. ₹170 (Quarter), ₹340 (Half), ₹680 (Full), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹180 for a Quarter, ₹350 for a Half, ₹690 for a Full — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 81% — see the split above.
