Diamond XXX Rum — price in Tamil Nadu
TASMAC catalogue nameDIAMOND XXX RUMEvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| Quarter · 180 ml | ₹140 | ₹150 | ₹778/L |
| Half · 375 ml | ₹280 | ₹290 | ₹747/L |
| Full · 750 mlBest value | ₹560 | ₹570 | ₹747/L |
| 1 L | ₹750 | ₹760 | ₹750/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Diamond XXX Rum: Quarter ₹140 · Half ₹280 · Full ₹560 · 1 L ₹750. எல்லா கடையிலும் ஒரே விலை.
Which size wins
TASMAC prices every product at exact multiples of its Quarter, so the per-litre winner is decided by the glass, not the tag.
Where it sits among Tamil Nadu's rums
78 rums in the live catalogue, ₹370–₹7,460 for the 1 L.
Where you'll find it
Counted on a shelf in 38 of 38 districts at the last sweep, across 1,624 shops.
VelloreNamakkalKanniyakumariSalemTiruppurThanjavurRanipetErodeChennaiTiruvannamalaiMaduraiTirunelveliand 26 more
Ordered by bottles on shelves at the last count, deepest first — where it is easiest to find, not where it is cheapest. The MRP is identical in all 4,852 shops; only availability moves. Shop-level depth is in the app.
Diamond XXX Rum, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹750 goes
Split from the published rates — VAT at the second point of sale plus excise duty at the ordinary-grade floor. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 1 L | Share |
|---|---|---|
| VAT collected at the counter | ₹517 | 69% |
| Excise duty at the distillery (floor) | ₹105 | 14% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹128 | 17% |
Who makes it
Southern Agrifurane Industries Private Limited — distillery, 23 products in the TASMAC catalogue, stocked at 3,867 shops at last count. Everything they make →
Ratings
An average appears once 1 people have rated — anonymous, one vote per device.
Rate it in the appCommon questions
Is Diamond XXX Rum the same price in every TASMAC shop?
Yes — by law. ₹140 (Quarter), ₹280 (Half), ₹560 (Full), ₹750 (1 L), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹150 for a Quarter, ₹290 for a Half, ₹570 for a Full, ₹760 for a 1 L — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 83% — see the split above.
