Royal Challenge Deluxe Whisky — price in Tamil Nadu
TASMAC catalogue nameROYAL CHALLENGE DELUXE WHISKYEvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| Quarter · 180 ml | ₹260 | ₹270 | ₹1,444/L |
| Half · 375 ml | ₹520 | ₹530 | ₹1,387/L |
| Full · 750 mlBest value | ₹1,040 | ₹1,050 | ₹1,387/L |
| 1 L | ₹1,390 | ₹1,400 | ₹1,390/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Royal Challenge Deluxe Whisky: Quarter ₹260 · Half ₹520 · Full ₹1,040 · 1 L ₹1,390. எல்லா கடையிலும் ஒரே விலை.
Which size wins
TASMAC prices every product at exact multiples of its Quarter, so the per-litre winner is decided by the glass, not the tag.
Where it sits among Tamil Nadu's whiskies
277 whiskies in the live catalogue, ₹370–₹69,140 for the 1 L.
Royal Challenge Deluxe WhiskyYou're hereEnrica Enterprises Private Limited
₹1,390₹1,390/L
Where you'll find it
Counted on a shelf in 38 of 38 districts at the last sweep, across 724 shops.
ChennaiTiruvallurKallakurichiRanipetErodeCoimbatoreTiruppurSalemNamakkalKrishnagiriThanjavurPudukkottaiand 26 more
Ordered by bottles on shelves at the last count, deepest first — where it is easiest to find, not where it is cheapest. The MRP is identical in all 4,852 shops; only availability moves. Shop-level depth is in the app.
Royal Challenge Deluxe, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹1,390 goes
Split from the published rates — VAT at the second point of sale plus excise duty at the ordinary-grade floor. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 1 L | Share |
|---|---|---|
| VAT collected at the counter | ₹958 | 69% |
| Excise duty at the distillery (floor) | ₹105 | 8% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹327 | 23% |
Who makes it
Enrica Enterprises Private Limited — distillery, 22 products in the TASMAC catalogue, stocked at 3,860 shops at last count. Everything they make →
Ratings
An average appears once 1 people have rated — anonymous, one vote per device.
Rate it in the appCommon questions
Is Royal Challenge Deluxe Whisky the same price in every TASMAC shop?
Yes — by law. ₹260 (Quarter), ₹520 (Half), ₹1,040 (Full), ₹1,390 (1 L), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹270 for a Quarter, ₹530 for a Half, ₹1,050 for a Full, ₹1,400 for a 1 L — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 76% — see the split above.
