Sterren 7 Premium Quality Lager Beer — price in Tamil Nadu
TASMAC catalogue nameSTERREN 7 PREMIUM QUALITY LAGER BEEREvery size, and what the counter should charge
| Size | MRP | At the counter* | Per litre |
|---|---|---|---|
| 325 ml | ₹90 | ₹100 | ₹277/L |
| 500 ml | ₹150 | ₹160 | ₹300/L |
| 650 mlBest value | ₹170 | ₹180 | ₹262/L |
*MRP plus the ₹10 refundable bottle deposit. Anything above the counter total is an overcharge — the price is fixed by law statewide. Prices verified against the live TASMAC catalogue; this page regenerates when the list changes.
டாஸ்மாக் விலை — Sterren 7 Premium Quality Lager Beer: 325 ml ₹90 · 500 ml ₹150 · 650 ml ₹170. எல்லா கடையிலும் ஒரே விலை.
Which size wins
TASMAC prices the sizes in lockstep, so the per-litre number is what separates them.
Where it sits among Tamil Nadu's beers
200 beers in the live catalogue, ₹130–₹35,240 for the 650 ml.
Sterren 7 Premium Quality Lager BeerYou're hereKals Breweries Private Limited
₹170₹262/L
Where you'll find it
Counted on a shelf in 25 of 38 districts at the last sweep, across 118 shops.
CoimbatoreChennaiTiruppurTiruvallurKancheepuramChengalpattuCuddaloreErodeKarurNamakkalRamanathapuramMaduraiand 13 more
Ordered by bottles on shelves at the last count, deepest first — where it is easiest to find, not where it is cheapest. The MRP is identical in all 4,852 shops; only availability moves. Shop-level depth is in the app.
Sterren 7 Premium, live near you.
Which shop near you has it tonight, how deep the shelf is, and a heads-up when it returns. How stock checking works →
Get the appWhere your ₹170 goes
Split from the published rates — VAT at the second point of sale plus excise duty. The full levy-by-levy story is in the tax article.
| Where it goes | ₹ of the 650 ml | Share |
|---|---|---|
| VAT collected at the counter | ₹123 | 72% |
| Excise duty at the brewery | ₹7 | 4% |
| Liquid, bottle, margins — incl. the 58% first-sale VAT | ₹40 | 24% |
Who makes it
Kals Breweries Private Limited — brewery, 9 products in the TASMAC catalogue, stocked at 3,787 shops at last count. Everything they make →
Ratings
An average appears once 1 people have rated — anonymous, one vote per device.
Rate it in the appCommon questions
Is Sterren 7 Premium Quality Lager Beer the same price in every TASMAC shop?
Yes — by law. ₹90 (325 ml), ₹150 (500 ml), ₹170 (650 ml), in Chennai, Coimbatore, Madurai or a village shop. The only legitimate addition is the ₹10 refundable bottle deposit.
What should the counter total be?
₹100 for a 325 ml, ₹160 for a 500 ml, ₹180 for a 650 ml — MRP plus the ₹10 deposit. A higher quote is an overcharge.
How much of the price is tax?
At least 76% — see the split above.
